Blogging is one of those things that you either love or absolutely loathe. What do you talk about? How often do you talk about it? What if your business or product is er… boring? Here’s our tips on how to engage your audience and make your blog a successful aspect of your online marketing efforts. Proof read, proof read, proof read!! Nothing will make readers bail quicker than a blog post that is littered with spelling and grammatical errors. Ensure your blog post is well written and easy for the reader to digest. Unless it is a specifically technical article, keep it simple. Your blog should be a resource of information not just a PR machine for your business. If every post you write is all about your product/service, readers will get bored fairly quickly. Research what is popular in your industry and write about that along with the occasional product news post. Also make your content shareable. Write about a topic that readers will want to share with colleagues, family and friends on social media. Perhaps you have the solution to a problem or have a humorous view on an issue? Build relationships with your readers by always be professional, … Continue reading Blogging basics for small business