Planning and designing a website and then choosing someone to help with your business’ online presence (if needed) can be tricky at the best of times. How do you know if the ‘expert’ you’ve found is all they claim to be? Here’s a few tips to help you navigate the process and ensure that your new website gets off to the best start possible. What kind of message do you want to project about your business? Are you family friendly, corporate, hip? What are your values? Always keep your target market in mind. What is the purpose of the website? Is it to increase exposure, obtain new clients, provide visitors with information, sell products? What do you want your visitors to do? What domain name would you like? Is it simply and easy to remember? Is it available? A mobile friendly website is a must! Will it display correctly on everything from an iPhone to an enormous desktop monitor? A little note… Google likes this and will thank you for it when ranking search results. Will your website be secure? Does a security certificate need to be installed? Your customers are much more likely to buy and interact with your … Continue reading What to consider when planning and designing a website