There’s no denying that if you want your small business to be seen and heard, you need to embrace social media. You’re not alone if you’re wondering where on Earth to start. To help, we’ve put together our top 10 tips for getting off to a great start. 1. Work out what it is you’d like to achieve. What exactly do you want your social media presence to do for you? Are you looking for increased sales conversions, brand awareness, increased newsletter subscribers or an overall better customer experience and perception of your business? Perhaps your objective is something completely different? 2. Be realistic Set goals based on what you’d like to achieve. To make it happen, you firstly need to be realistic about how much time and effort you can dedicate to your social media. If you can only dedicate 15 minutes a day then maybe aiming to gain 20 new likers per week on Facebook is a realistic and achievable goal. Aiming to achieve 100 new likers per day and still only dedicating 15 minutes per day of your time is not going to end well. Above all, be consistent. If this is your target audience, give posting … Continue reading Top 10 Social Media tips for small business