Video content is taking over the world. OK, maybe not the world but certainly the internet. Smart marketers are getting on board and producing videos as a way of sharing content and spreading the word about their brand.
Videos are starting to dominate the internet for a bunch of reasons (aside from the fact that Google, the world’s largest search engine owns YouTube, the world’s largest video sharing website – you do the math). Let’s take a look at some of these…
- Think for a moment… how many videos do you come across during a typical day online? They’re everywhere. Facebook, Instagram, Snapchat, YouTube (obviously). They’re popular. Videos generally get substantially more interactions than written content alone. More comments, more shares, more likes, more exposure.
- Videos are ideal for increasing the amount of time a visitor spends on your website, which in turn helps your SEO efforts. Winning.
- Gone are the days when you needed a big budget or fancy equipment to make an engaging video. Mix a smart phone with some creativity and you’ve got yourself potential marketing gold.
- One video can be shared in various places – social media, your website, email campaigns, even your Facebook cover section.
- Video tends to direct more organic search traffic. If you quickly run a simple Google search query, for example, ‘how to make a video using a smartphone’, you’ll see the top results are videos. Try something else… ‘how to tie a Windsor Knot’ or ‘what is the capital of Sardinia’ . You guessed it, videos are occupying prime real estate on the Search Engine Results Pages (SERPs).
- Videos are said to influence consumer buying decisions. They are more helpful and instill a sense of trust with customers, making them more likely to purchase.
If you’re keen to have a crack, HubSpot has a great article worth checking out – How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube. We strongly suggest you have a go at producing video content for your business. The bonuses will be worth it.
