Video content is taking over the world. OK, maybe not the world but certainly the internet. Smart marketers are getting on board and producing videos as a way of sharing content and spreading the word about their brand. Videos are starting to dominate the internet for a bunch of reasons (aside from the fact that Google, the world’s largest search engine owns YouTube, the world’s largest video sharing website – you do the math). Let’s take a look at some of these… Think for a moment… how many videos do you come across during a typical day online? They’re everywhere. Facebook, Instagram, Snapchat, YouTube (obviously). They’re popular. Videos generally get substantially more interactions than written content alone. More comments, more shares, more likes, more exposure. Videos are ideal for increasing the amount of time a visitor spends on your website, which in turn helps your SEO efforts. Winning. Gone are the days when you needed a big budget or fancy equipment to make an engaging video. Mix a smart phone with some creativity and you’ve got yourself potential marketing gold. One video can be shared in various places – social media, your website, email campaigns, even your Facebook cover section. … Continue reading Video Marketing. If you’re not doing it, you need to start!